Dhrama

Project type: Branding + Webdesign

Year: 2021

Drahma, a contemporary basins brand created by Mima's architects and Antonio Longarito's experts in stone, is set to creat a minimal and subtil look to your home.

We developed all branding, look and feel, website and even 3D artwork to be featured on all materials.

We took a multidisciplinary aproach on this project conceptualizing all arms of branding. UIUX, render aesthetics, fonts, colateral and information architecture.

Combining grotesque fonts with the logo neo-roman serif created a feminin and sensible look, yet geometric, mathematical, conveying a great tone with minimal weaknesses. All tones are stripped down to miminum as black, grey and white poppulate branding materials.

Developing a new identity presented an opportunity to go bold and surprise the industry.

Direct but smooth, bringing the brand closer to the human-centric world of consumer brands. The earthy colour palette and classy typeface come together to give the brand a lively and dynamic, yet tactile feel.