EDP Online - Creative Direction

Project type: Webdesign / UXdesign
Year: 2019
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EDP – Energias de Portugal (formerly Electricidade de Portugal) ranks among Europe’s major electricity operators, as well as being one of Portugal’s largest business groups. The EDP brand entered a new phase of its history. It represents a company with pride in its heritage that looks, above all, toward the future. 

The new brand tells stories, communicates clearly, engages people, moves countries closer, projects values, conveys emotions and innovates every day. Creating emotional connection between EDP brand and website visitors is critically important. Modal pop up windows may help in this challenging task as well as to share the visitors some important information.

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This new Edp Brand seals a moment of definitive change in aesthetic terms
conceptual developments, a clear evolution in the visual and communication, where we inherent values of the EDP culture - opportunity to reinvigorate the relationship with the consumer on the basis of new scenarios discursive, chromatic and activations.

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