BTS is Bitpanda's institutional arm (now publicly branded as Bitpanda Enterprise). It builds the financial infrastructure that other banks, fintechs, and digital asset platforms run on. The names shipping on top of it include RAKBANK, N26, Raiffeisen, LBBW, 360T, with around 30 million end users across partner institutions.

We've been embedded with their design org as a long-running partner, co-owning the work across four product surfaces and the brand layer that wraps them.

The work runs inside their sprint cycle, not alongside it. New flows, new screens, new components ship at the cadence of their own product teams, on top of one shared system.

That's the whole story. Everything else on this page is a footnote to it.

BTS is Bitpanda's institutional arm (now publicly branded as Bitpanda Enterprise). It builds the financial infrastructure that other banks, fintechs, and digital asset platforms run on. The names shipping on top of it include RAKBANK, N26, Raiffeisen, LBBW, 360T, with around 30 million end users across partner institutions.

We've been embedded with their design org as a long-running partner, co-owning the work across four product surfaces and the brand layer that wraps them.

The work runs inside their sprint cycle, not alongside it. New flows, new screens, new components ship at the cadence of their own product teams, on top of one shared system.

That's the whole story. Everything else on this page is a footnote to it.

BTS is Bitpanda's institutional arm (now publicly branded as Bitpanda Enterprise). It builds the financial infrastructure that other banks, fintechs, and digital asset platforms run on. The names shipping on top of it include RAKBANK, N26, Raiffeisen, LBBW, 360T, with around 30 million end users across partner institutions.

We've been embedded with their design org as a long-running partner, co-owning the work across four product surfaces and the brand layer that wraps them.

The work runs inside their sprint cycle, not alongside it. New flows, new screens, new components ship at the cadence of their own product teams, on top of one shared system.

That's the whole story. Everything else on this page is a footnote to it.

BTS is Bitpanda's institutional arm (now publicly branded as Bitpanda Enterprise). It builds the financial infrastructure that other banks, fintechs, and digital asset platforms run on. The names shipping on top of it include RAKBANK, N26, Raiffeisen, LBBW, 360T, with around 30 million end users across partner institutions.

We've been embedded with their design org as a long-running partner, co-owning the work across four product surfaces and the brand layer that wraps them.

The work runs inside their sprint cycle, not alongside it. New flows, new screens, new components ship at the cadence of their own product teams, on top of one shared system.

That's the whole story. Everything else on this page is a footnote to it.

BTS is Bitpanda's institutional arm (now publicly branded as Bitpanda Enterprise). It builds the financial infrastructure that other banks, fintechs, and digital asset platforms run on. The names shipping on top of it include RAKBANK, N26, Raiffeisen, LBBW, 360T, with around 30 million end users across partner institutions.

We've been embedded with their design org as a long-running partner, co-owning the work across four product surfaces and the brand layer that wraps them.

The work runs inside their sprint cycle, not alongside it. New flows, new screens, new components ship at the cadence of their own product teams, on top of one shared system.

That's the whole story. Everything else on this page is a footnote to it.

• Brand Materials.
  Sales, marketing, recruiting, and comms assets that extend the BTS visual language to every surface where the name shows up.
  
  
• Product Design
  Four product surfaces co-owned with the BTS team: Deposits and Withdrawals, Saving Plans, Trade Engine, Education Platform.
  
  
• Design System
  The chassis. Tokens, components, layout primitives. The reason four products can ship in parallel without losing the line.
  

• Brand Materials.
  Sales, marketing, recruiting, and comms assets that extend the BTS visual language to every surface where the name shows up.
  
  
• Product Design
  Four product surfaces co-owned with the BTS team: Deposits and Withdrawals, Saving Plans, Trade Engine, Education Platform.
  
  
• Design System
  The chassis. Tokens, components, layout primitives. The reason four products can ship in parallel without losing the line.

• Brand Materials.
  Sales, marketing, recruiting, and comms assets that extend the BTS visual language to every surface where the name shows up.
  
  
• Product Design
  Four product surfaces co-owned with the BTS team: Deposits and Withdrawals, Saving Plans, Trade Engine, Education Platform.
  
  
• Design System
  The chassis. Tokens, components, layout primitives. The reason four products can ship in parallel without losing the line.

• Brand Materials
  Sales, marketing, recruiting, and comms assets that extend the BTS visual language to every surface where the name shows up.
  
  
• Product Design
  Four product surfaces co-owned with the BTS team: Deposits and Withdrawals, Saving Plans, Trade Engine, Education Platform.
  
  
• Design System
  The chassis. Tokens, components, layout primitives. The reason four products can ship in parallel without losing the line.

• Brand Materials.
  Sales, marketing, recruiting, and comms assets that extend the BTS visual language to every surface where the name shows up.
  
  
• Product Design
  Four product surfaces co-owned with the BTS team: Deposits and Withdrawals, Saving Plans, Trade Engine, Education Platform.
  
  
• Design System
  The chassis. Tokens, components, layout primitives. The reason four products can ship in parallel without losing the line.

Brand, applied

Brand, applied

A B2B financial brand has to work on two audiences at once. The procurement team at a tier-1 bank, and the developer evaluating the API. One needs to see legitimacy. The other needs to see craft.

Brand, applied

A B2B financial brand has to work on two audiences at once. The procurement team at a tier-1 bank, and the developer evaluating the API. One needs to see legitimacy. The other needs to see craft.

We extended the BTS visual system into every surface where it had to land: sales decks, product marketing, recruiting, social, event collateral, internal comms.

A B2B financial brand has to work on two audiences at once. The procurement team at a tier-1 bank, and the developer evaluating the API. One needs to see legitimacy. The other needs to see craft.

A B2B financial brand has to work on two audiences at once. The procurement team at a tier-1 bank, and the developer evaluating the API. One needs to see legitimacy. The other needs to see craft.
Same rule every time. If it carries the name, it has to feel like the product.

We extended the BTS visual system into every surface where it had to land: sales decks, product marketing, recruiting, social, event collateral, internal comms.

Same rule every time. If it carries the name, it has to feel like the product.

We extended the BTS visual system into every surface where it had to land: sales decks, product marketing, recruiting, social, event collateral, internal comms.

Same rule every time. If it carries the name, it has to feel like the product.

A B2B financial brand has to work on two audiences at once. The procurement team at a tier-1 bank, and the developer evaluating the API. One needs to see legitimacy. The other needs to see craft.

We extended the BTS visual system into every surface where it had to land: sales decks, product marketing, recruiting, social, event collateral, internal comms.

Same rule every time. If it carries the name, it has to feel like the product.

Same rule every time. If it carries the name, it has to feel like the product.

We extended the BTS visual system into every surface where it had to land: sales decks, product marketing, recruiting, social, event collateral, internal comms.

Same rule every time. If it carries the name, it has to feel like the product.

Product, in flight

Product, in flight

Product, in flight

Inside the platform, we co-own the design of four major product surfaces. Deposits and Withdrawals. Saving Plans. Trade Engine. Education Platform.

Each one a full product. All of them sharing the same chassis. All of them shipping to institutional clients (banks, fintechs, digital asset platforms) who pass the experience through to roughly 30 million end users.

Inside the platform, we co-own the design of four major product surfaces. Deposits and Withdrawals. Saving Plans. Trade Engine. Education Platform.

Each one a full product. All of them sharing the same chassis. All of them shipping to institutional clients (banks, fintechs, digital asset platforms) who pass the experience through to roughly 30 million end users.

Inside the platform, we co-own the design of four major product surfaces. Deposits and Withdrawals. Saving Plans. Trade Engine. Education Platform.

Each one a full product. All of them sharing the same chassis. All of them shipping to institutional clients (banks, fintechs, digital asset platforms) who pass the experience through to roughly 30 million end users.

Our job is to keep the experience legible as the platform grows. New asset types, new compliance flows, new integration patterns, all designed to slot into the existing system without breaking the partners already live on it.

Inside the platform, we co-own the design of four major product surfaces. Deposits and Withdrawals. Saving Plans. Trade Engine. Education Platform.

Each one a full product. All of them sharing the same chassis. All of them shipping to institutional clients (banks, fintechs, digital asset platforms) who pass the experience through to roughly 30 million end users.

Our job is to keep the experience legible as the platform grows. New asset types, new compliance flows, new integration patterns, all designed to slot into the existing system without breaking the partners already live on it.

Inside the platform, we co-own the design of four major product surfaces. Deposits and Withdrawals. Saving Plans. Trade Engine. Education Platform.

Each one a full product. All of them sharing the same chassis. All of them shipping to institutional clients (banks, fintechs, digital asset platforms) who pass the experience through to roughly 30 million end users.

Our job is to keep the experience legible as the platform grows. New asset types, new compliance flows, new integration patterns, all designed to slot into the existing system without breaking the partners already live on it.

Our job is to keep the experience legible as the platform grows. New asset types, new compliance flows, new integration patterns, all designed to slot into the existing system without breaking the partners already live on it.

Our job is to keep the experience legible as the platform grows. New asset types, new compliance flows, new integration patterns, all designed to slot into the existing system without breaking the partners already live on it.

One system, four products

One system, four products

One system, four products

The design system is what makes the cadence possible. Tokens, components, layout primitives, all built so that a Saving Plans screen and a Trade Engine screen feel like they belong to the same product, even when they're shipped by different teams in different weeks.

The design system is what makes the cadence possible. Tokens, components, layout primitives, all built so that a Saving Plans screen and a Trade Engine screen feel like they belong to the same product, even when they're shipped by different teams in different weeks.

The design system is what makes the cadence possible. Tokens, components, layout primitives, all built so that a Saving Plans screen and a Trade Engine screen feel like they belong to the same product, even when they're shipped by different teams in different weeks.

In a B2B infrastructure business, consistency is not a polish concern. It is the product. We don't think of the system as documentation. We think of it as the thing that lets a focused studio keep up with a financial infrastructure platform in motion.

The design system is what makes the cadence possible. Tokens, components, layout primitives, all built so that a Saving Plans screen and a Trade Engine screen feel like they belong to the same product, even when they're shipped by different teams in different weeks.

In a B2B infrastructure business, consistency is not a polish concern. It is the product. We don't think of the system as documentation. We think of it as the thing that lets a focused studio keep up with a financial infrastructure platform in motion.

The design system is what makes the cadence possible. Tokens, components, layout primitives, all built so that a Saving Plans screen and a Trade Engine screen feel like they belong to the same product, even when they're shipped by different teams in different weeks.

In a B2B infrastructure business, consistency is not a polish concern. It is the product. We don't think of the system as documentation. We think of it as the thing that lets a focused studio keep up with a financial infrastructure platform in motion.

In a B2B infrastructure business, consistency is not a polish concern. It is the product. We don't think of the system as documentation. We think of it as the thing that lets a focused studio keep up with a financial infrastructure platform in motion.

In a B2B infrastructure business, consistency is not a polish concern. It is the product. We don't think of the system as documentation. We think of it as the thing that lets a focused studio keep up with a financial infrastructure platform in motion.

Industry default for a partnership at this depth: a quarterly review and a slow rollout.

Ours: every sprint, on their board, alongside their team.

That's the actual deliverable.

Industry default for a partnership at this depth: a quarterly review and a slow rollout.

Ours: every sprint, on their board, alongside their team.

That's the actual deliverable.

Industry default for a partnership at this depth: a quarterly review and a slow rollout.

Ours: every sprint, on their board, alongside their team.

That's the actual deliverable.

Industry default for a partnership at this depth: a quarterly review and a slow rollout.

Ours: every sprint, on their board, alongside their team.

That's the actual deliverable.

Industry default for a partnership at this depth: a quarterly review and a slow rollout.

Ours: every sprint, on their board, alongside their team.

That's the actual deliverable.

HEY LET'S TALK!

HEY LET'S TALK!

HEY LET'S TALK!

HEY LET'S TALK!

HEY LET'S TALK!

INFO@STUDIO-RANA.COM

INFO@STUDIO-RANA.COM

INFO@STUDIO-RANA.COM

INFO@STUDIO-RANA.COM

INFO@STUDIO-RANA.COM